Best of Pax Westona: October 2020

• Are you ready for the new era of customer data (Bain)
• Why Americans have turned to DIY nesting (The Atlantic)
• The U.S. Army rolls out a new weapon: strategic napping (NYT)
• The path forward for U.S. retail (McKinsey)
• Behind China's 'pork miracle': How technology is transforming rural hog farming (The Guardian)
• The surprising upside of expensive products that don't sell (HBR)
• Roger Martin: How to think about market share (Medium)
• Influencers next frontier: Their own shopping channels (The Verge)
• Can The Gap become cool again (WSJ)
• Aritzia's Jennifer Wong built a fashion empire by leading with style - and plenty of substance (Globe and Mail)