Stephan's Tuesday Picks

• Roger Martin: First mover advantages versus pioneering costs (Substack)
• Unilever nears deal to create $60 billion food giant with McCormick (WSJ)
• Food giants were finally starting to cut prices - then the war began (FT)
• Amazon's rural delivery push slams into Walmart (Bloomberg)
• Nestle pushes ahead of €5B Perrier and San Pellegrino deal (FT)