Stephan's Thursday Picks

• He's Reese's biggest advocate - and Hershey's biggest headache (WSJ)
• Are European supermarkets actually better and cheaper than American (Washington Post)
• Target's new CEO has a $6 billion plan to turn the tide (WSJ)
• B&M tries to win back Britain's discount shoppers (FT)
• The 13-second video that supercharged the McDonald's - Burger King rivalry (WSJ)