Stephan's Tuesday Picks

• Roger Martin: Dangerous cost reduction projects (Medium)
• The supermarket's next big product is your data (FT)
• Smucker sets sights on snacks with $4.6 billion Twinkie deal (WSJ)
• Kroger says supermarket sales are under pressure as shoppers pull back (WSJ)
• The hyperreal wonders of glace fruit (NYT)