Tuesday 28 February 2017

Stephan's Tuesday Picks
  • Wal-Mart launches new front in U.S. price war, targets Aldi in grocery aisle (Reuters)
  • Dealmaker Michael Klein helped kill Kraft Heinz bid for Unilever (Financial Times)
  • Concerns grow that loyalty programs may have fallen miles behind customer needs (Canadian Business)
  • The new battleground for marketing led growth (MQ)
  • CPG now spends more on digital than traditional ads, but shoppers doubt they work (AdAge)

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