Stephan's Monday PIcks

• How predictive AI will change shopping (HBR)
• The battle for Canadian loyalty and expiring points: Customers will fight hard for what they've collected (Financial Post)
• How behavioural insights and cardboard boxes are core pillars of Unilever's shopper marketing (The Drum)
• What big data reveals about China's big spenders (Business of Fashion)
• A consumer psychologist looks at why customers buy (Knowledge@Wharton)