Stephan's Friday Picks

• Food companies simply can't get enough of the word 'simply' (Bloomberg)
• The beef industry has a message for consumers: Get used to high prices (WSJ)
• Walmart cites worrying economic indicators in cautious forecast (Bloomberg)
• Amazon is now Amazon's biggest company. It's 17-year journey to surpass Walmart (WSJ)
• From the archives (1997): Michael Mauboussin: Competitive Advantage Period: The Neglected value driver (First Boston)