Stephan's Wednesday Picks

• Kroger's CEO wants to cut prices by cutting costs (WSJ)
• PepsiCo plans layoffs as it looks to wrap up Elliott talks (Bloomberg)
• Beauty has never been more cutthroat. Here's how Sephora plans to stay on top (WSJ)
• Magnum Ice Cream hits $9 billion market cap on trading debut (WSJ)
• Same product, same store, but on Instacart, the prices might differ (NYT)