Stephan's Tuesday Picks

• Roger Martin: Identifiability and segmentation strategy (Medium)
• Mondelez made a takeover approach for Hershey, sources say (CNBC)
• One of Japan's great sushi masters is working, quietly, in Manhattan (NYT)
• Canadian Tire to keep 100% of financial services division after review (Globe and Mail)
• Tricked by a fake viral food product? You've just been snackfished (Wired)