Stephan's Tuesday Picks

• Roger Martin: The five deadliest strategy myths (Medium)
• Shein and Temu are swamping air freight capacity, sending rates soaring (WSJ)
• Carlsberg to buy soft drink maker Britvic for $4.2 billion (WSJ)
• The un-branding of Abercrombie (The Cut)
• The House of Arnault (Bloomberg)