Stephan's Thursday Picks

• Something went terribly wrong with online ads (The Atlantic)
• Surge pricing for burgers and shakes? Wendy's giving it a whirl (NYT)
• Luxury retail is about 'emotions, not transactions' (McKinsey)
• Exclusive deals between insurance companies and pharmacies becoming more prevalent (Globe and Mail)
• Wendy's makes it clear after backlash: No surge pricing (WSJ)