Stephan's Tuesday Picks

• Roger Martin: The downside of go-to-market strategy (Medium)
• Instacart plans for US IPO as early as September (Bloomberg)
• Parmesan producers fight fakes with microtransponders (The Guardian)
• Retailers are fleeing downtown San Francisco. IKEA is moving in (WSJ)
• Inside Quebec's crumbling pork empire (Globe and Mail)