Stephan's Wednesday Picks

• Roger Martin: Strategy for generating trial (Medium)
• Yeti coolers are luxury goods for bros (The Atlantic)
• Chobani withdraws IPO plans after yogurt maker filed in November to go public (CNBC)
• The unlikely rise of Slim Pickens, the first Black-owned outdoors retailer in the country (Texas Monthly)
• Starbucks is rethinking almost everything, including how to make frappuccinos (WSJ)