Best of Pax Westona: October 2019

• The market for alternative proteins (McKinsey)
• How Irish butter Kerrygold conquered America's kitchens (Bloomberg)
• Taking on the tortilla industry (NYT)
• Jeff Bezos's master plan (The Atlantic)
• Is Amazon unstoppable (The New Yorker)
• Flour power: Meet the bread heads baking a better loaf (The Guardian)
• Inside beauty brand Deciem's ambitious comeback (Vogue)
• Online advertisers tell you what to buy, advertisers wonder who's listening (WSJ)
• The great Texas whiskey boom (Texas Monthly)
• How homeopathy went from fringe medicine to the grocery aisle (Vox)