Stephan's Friday Picks

• The inside story of how Deciem, the Abnormal Beauty Company, lived up to its name (Financial Post)
• Retailers are testing Facebook-style shopper profiles to battle Amazon (Bloomberg)
• What big consumer brands can do to compete in a digital economy (HBR)
• The AI that knows exactly what you want to eat (The Atlantic)
• From the archives (2016): How Americans pretend to love 'ethnic food' (Washington Post)