Best of Pax Westona: November 2018

• Rural America's favourite store is moving into the big city (Bloomberg)
• Jeff Raider on founding Warby Parker and Harry's (NYT)
• Pets or people: Big Food faces the same supermarket battle (WSJ)
• How Impossible Foods makes its plant-based 'blood' (Fast Company)
• How clothing brands hooked men on stretch jeans (The Atlantic)
• How restaurants use data to capture competitive advantage (BCG)
• How two young entrepreneurs used relentless online marketing to build Away into a $700M luggage brand (Forbes)
• Kohl's cracks the retail code (Fortune)
• How tech bros fell in love with baking bread (Eater)
• The state of fashion 2019 (McKinsey)