Best of Pax Weston: December 2016

• ·         How breakfast cereal got its sugar fix (The Globe and Mail)
• ·         Perception beats reality in pricing (Bain)
• ·         Customer loyalty is overrated (Harvard Business Review)
• ·         Millennials are fine without fabric softener. P&G looks to change that (Wall Street Journal)
• ·         The age of analytics: Competing in a data-driven world (McKinsey)
• ·         A blueprint for the future of food (New York Times)
• ·         Inside Costco: The magic in the warehouse (Fortune)
• ·         How humans became consumers: A history (The Atlantic)
• ·         Building a better customer insight capability (BCG)
• ·         The sales practices of Europe’s leading consumer-goods companies (McKinsey)