Tuesday 23 May 2017

Stephan's Tuesday Picks
  • Paul Polman: 'I could boost Unilever's shares. But cutting costs is not our way' (The Guardian)
  • The art of war with Amazon (BoF)
  • James Quincey, Coca-Cola CEO, on why brands have to take a stand (Financial Times)
  • The never-ending battle for space on Canada's grocery shelves (Globe and Mail)
  • The power of consumer stories in digital marketing (MIT SMR)

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